Vikranth Reddy, the visionary Co-founder of Trybwear, embarked on a journey to revolutionize the gym and sports underwear industry in India. In an exclusive interview, he sheds light on the inspiration, challenges, and future of his innovative brand.
“When we started Trybwear, we noticed a glaring gap in the market,” Reddy explains. “There was a lack of specialized sports innerwear for men, leading to discomfort and inconvenience during workouts and activities.”
Driven by a personal understanding of these challenges, Trybwear introduced cutting-edge technologies like DRYTEK and 36Tx to offer quick-drying and 360-degree stretchability, addressing the needs of active individuals.
What sets Trybwear apart is its meticulous engineering process. Every aspect, from design to finishing, undergoes thorough research and development. Reddy emphasizes, “We challenge norms, shun compromise, and bravely reinvent processes to deliver superior products.”
Customer feedback plays a crucial role in Trybwear’s product development. Reddy highlights their continuous communication with customers and collaboration with professional athletes to ensure their products meet diverse needs.
However, establishing a new brand in a competitive market posed challenges. Reddy notes, “Customer education was crucial. We shattered beliefs by providing quality garments that prevent chafing and moisture-wicking.”
While sustainability and ethical practices are yet to be fully integrated, Trybwear focuses on innovation and quality. They constantly research trends and customer preferences to stay ahead of the game.
In terms of branding and marketing, Trybwear aims to be synonymous with sports support. Reddy envisions the brand’s social responsibility initiatives and support for talented athletes as integral to its image.
Building customer loyalty is central to Trybwear’s strategy. They actively engage with customers through social media, newsletters, and other platforms, valuing constructive criticism to improve their products continually.
Looking ahead, Reddy sees a promising future for the sports innerwear industry in India. With a growing emphasis on healthy lifestyles, Trybwear plans to evolve alongside its customers, catering to their evolving needs.
For aspiring entrepreneurs, Reddy offers simple yet powerful advice: “Believe in your product, and believe in your vision.” It’s this unwavering belief that propels Trybwear forward, shaping the future of gym and sports underwear in India.
