In an insightful interview with Raamesh Chandra, the Editor of Indian Startup Times and Astha Jain, Co-founder & CEO of Ayuvya Ayurveda, provided a comprehensive overview of the brand’s mission, success, and future aspirations. Ayuvya Ayurveda, an Indian wellness and beauty brand, aims to revive the ancient Ayurvedic system of medicine in a modern, fast-paced world. The brand’s journey began with the realization that most Indians had shifted towards allopathic treatments, neglecting Ayurveda. The founders, inspired by their shared passion for Ayurveda, decided to create Ayuvya Ayurveda. Their mission is to provide practical Ayurvedic solutions for everyday health issues and rebuild trust in this ancient system of medicine. They aspire to make Ayurveda seamlessly fit into contemporary lifestyles.
Ayuvya Ayurveda’s success, marked by over 5 lakh satisfied customers, can be attributed to its genuine, high-quality, and affordable Ayurvedic products. The brand actively engages with its customers through social media, contests, and polls, fostering trust and authenticity.
A unique aspect of Ayuvya Ayurveda is its commitment to fusing ancient herbal wisdom with modern scientific rigour. The products are crafted using age-old Ayurvedic formulations and undergo rigorous clinical testing to ensure effectiveness and safety. Sustainability and ethical practices are also crucial for the brand, as it strives to minimize environmental impact.
Technology plays a significant role in Ayuvya Ayurveda’s growth, with a custom-built website, a user-friendly WhatsApp chatbot, and advanced analytics to enhance the customer experience.
The core values of Ayuvya Ayurveda include using only Ayurvedic ingredients, continuous improvement based on customer feedback, honesty and openness, and providing budget-friendly Ayurvedic products.
The brand has achieved significant milestones, with a vast customer base, a high-traffic website, and a growing product portfolio. They have exciting plans for the future, including expanding their product range to cater to overall wellness and skincare needs and continued research and development to stay aligned with evolving well-being requirements. Ayuvya Ayurveda’s vision is to connect ancient wisdom with modern health and well-being needs, making Ayurvedic solutions easily accessible and practical.
(Q) Please briefly introduce Ayuvya Ayurveda to our readers who may need to become acquainted with your brand.
(A) In India, Ayurveda has been forgotten by most. Studies found that 90% of Indians now preferred quick-fix allopathic treatments over ancient Ayurvedic remedies.
I met Pawanjot in college. Both of us shared a unique bond. We both loved the world of Ayurveda.
Life had its twists, and after college, destiny reunited us. Pawanjot faced health problems like fungal infections and eczema. Our search for an Ayurvedic cure revealed a harsh reality – very few Ayurvedic doctors, herbs, or medicines were available. It was a wake-up call.
We decided to take action and start a brand named Ayuvya Ayurveda. Our mission was clear – to provide practical Ayurvedic solutions for everyday health issues and rebuild trust in this ancient system of medicine, avoiding the harmful chemicals in modern medication.
We also had another goal – to make Ayurveda fit into today’s fast-paced life. We wanted remedies that could easily be part of the modern world’s busy routines.
And that’s what we did. Our product range includes brain boosters, weight gainers, women’s health products, etc., all made using the ancient wisdom of Ayurveda.
In a world where Ayurveda had taken a back seat to allopathy, we aimed to remind people of the natural, time-tested remedies that could make a difference in their lives. Our small Ayurvedic brand was a step towards a healthier and more balanced future. 5 Lakh+ customers trust our brand today.
(Q) What inspired you to establish Ayuvya Ayurveda, and what fundamental mission does your brand embody in wellness?
(A) In a world where most people used medicines prescribed by doctors, I never relied on regular medication, which was quite unusual in our fast-paced world. Everyone seemed to take pills like paracetamol or ibuprofen to keep up with their busy lives.
But then, I met my co-founder, Pawanjot, and discovered she lived a similar medicine-free life. We both believed there had to be a better way to care for our health.
Then, Pawanjot faced a health challenge – she had fungal infections and troublesome eczema. We turned to Ayurveda, an ancient natural healing system from our culture, to find a solution that matched our beliefs.
But it was more challenging than we thought. Finding the proper Ayurvedic treatment and experts was a big challenge. We realized that there needed to be more Ayurvedic options available.
So, we decided to do something about it. We started our very own Ayurvedic brand. Our goal was simple – to offer practical solutions for everyday health issues and bring back trust in this ancient system of medicine. We believed that Ayurveda could provide natural and effective remedies without the side effects of synthetic drugs.
We remembered our mothers’ simple, natural remedies, like ginger tea with honey. Sadly, these traditions faded as quick-fix allopathic treatments took over.
The education system and government policies mostly favoured allopathy, making it seem the only reasonable choice. But we believed otherwise.
Ayurveda was close to our hearts, focusing on natural ingredients and caring for the whole person. We knew that making small changes in our lifestyle could help us prevent serious diseases and lead healthier lives.
With our Ayurvedic brand, we aimed to bring back the wisdom of our ancestors, making it available to those who had forgotten or never had the chance to experience its benefits. Our journey was about rediscovering the power of Ayurveda in a world where quick solutions had hidden the gentle magic of nature.
(Q) With over 5 lakh satisfied customers, Ayuvya Ayurveda has undoubtedly made its mark. What factors do you attribute to your brand’s trustworthiness and popularity?
(A) Ayuvya Ayurveda is an Indian beauty and wellness brand known for its Ayurvedic and natural products. Our customer stories spoke louder than any advertisement ever could. Our products match our intended customers’ exact preferences and requirements.
We offer genuine and high-quality Ayurvedic products with deep-rooted traditions and natural goodness. And the best part is we make these products affordable. So, they get the real deal and don’t have to spend a fortune to experience the benefits of Ayurveda.
We often run polls on social media to get customer opinions on new products. We also have contests and giveaways and love hearing our customers’ feedback.
In the world of social media, where trends come and go, Ayuvya Ayurveda has discovered a timeless formula – happy customers sharing their stories and new customers finding trust in the words of their peers. It went beyond healthcare; it is a brand of connection, confidence, and the beauty of authenticity.
(Q) Fusing ancient herbal secrets with modern science is at your brand’s core. Could you share insights into how your product offerings reflect this unique blend?
(A) Indeed! Our product offerings beautifully encapsulate the marriage of ancient herbal wisdom and modern scientific rigour. We begin by crafting our products using age-old Ayurvedic formulations derived from Vedic texts. These formulations undergo rigorous clinical testing and research, aligning with contemporary scientific standards. This stringent approach ensures their effectiveness and safety as we meticulously evaluate them for potential side effects before granting certification for consumer use. This distinctive fusion enables us to provide our customers with the highest quality, chemical-free, and genuinely authentic Ayurvedic experience.
Our commitment to affordability further dispels the misconception that Ayurvedic products are exclusively premium, making Ayuvya Ayurveda a trusted choice in the wellness industry.
(Q) Your brand emphasizes sourcing potent herbs from the holy lands of India. How do you ensure the authenticity and quality of these ingredients in your products?
(A) Regarding the authenticity of our products, you can trust that they are certified and have undergone clinical testing. Our customers play a vital role in helping us understand the quality of what we offer. But to delve deeper, our ingredients are pure and free from chemicals or synthetic additives. The formulations we create result from years of dedicated research and rigorous trials, providing solid evidence of the effectiveness and quality of our products.
(Q) Sustainability and ethical practices are increasingly important in the wellness industry. How does Ayuvya Ayurveda incorporate sustainable practices into its product development and manufacturing processes?
(A) Sustainability and ethical practices are paramount in the wellness industry today. Ayuvya Ayurveda is committed to incorporating sustainable measures into our product development and manufacturing processes. We strive to conserve energy and natural resources throughout manufacturing, minimizing adverse environmental effects. Our dedication to sustainability is evident in waste reduction, strict adherence to regulatory policies, and our commitment to providing effective, all-natural solutions to our valued customers.
(Q) In wellness, technology can enhance various aspects of the customer experience. How has technology played a role in the evolution and growth of Ayuvya Ayurveda?
(A) We have a custom-built website with many features, including intelligent upselling and cross-selling mechanisms. Moreover, we’ve simplified the ordering process by introducing a user-friendly WhatsApp chatbot.
We showcase detailed reviews through images and videos from our satisfied clientele to build trust with our valued customers. Moreover, we provide insights into product popularity, indicating how frequently others purchase.
Our commitment to understanding our target audience is exemplified through advanced analytics, enabling us to delve into customer preferences and behaviour. We meticulously track their digital journey, optimizing their experiences pre and post-purchase.
(Q) As the visionary behind Ayuvya Ayurveda, could you share some core values and guiding principles that have contributed to your brand’s success?
(A) At Ayuvya Ayurveda, we have some essential values and principles we follow:
1. We use only Ayurvedic ingredients in our products, and we don’t use any harmful chemicals.
2. We like to try new things and improve our products based on what our customers tell us. For example, thanks to customer feedback, our product Ayuvya iGain got even better than Ayuvya iGain+. We do this for all our potential consequences and send the free improved product to our old repeat customers.
3. We promise to be honest and open in everything we do. Our goal as a brand is to give our customers unique and helpful solutions that can improve their lives. Our big dream is to offer people Ayurvedic solutions that work well for a long time and suit their bodies and the environment.
4. We are dedicated to ensuring that our customers have access to genuine Ayurvedic products at budget-friendly prices.
(Q) Are there any significant milestones or achievements in Ayuvya Ayurveda’s journey you hold in high regard? Please share your thoughts on them.
(A) Our extensive clientele spans over 500,000 satisfied customers nationwide, with our website welcoming more than a million users each month. Our dynamic growth trajectory is reflected in the monthly dispatch of over 50,000 orders.
Presently, our product portfolio comprises 38 distinct offerings. While developing exciting new products, we’ve maintained a veil of confidentiality around their details for the time being.
(Q) Looking ahead, what are Ayuvya Ayurveda’s aspirations and plans for the future? Are there any exciting developments or expansions that our readers should anticipate?
(A) Our goal is to ensure people can quickly get Ayurvedic solutions that have existed for a long time. We want to connect the old wisdom with today’s health and well-being needs.
To grow, we’ll add more products to help people with their wellness and skincare.
We’ll keep improving our products by researching and developing them to ensure they’re up-to-date with what people need for their well-being today.
