In this insightful Q&A article, we delve into the world of Protyze, a game-changing protein supplement brand. With a unique and innovative approach, Protyze is breaking away from the traditional milky and heavy protein shakes that often leave consumers feeling bloated. Instead, they offer Protyze CLEAR Protein, a refreshing and 100% water-based beverage making waves in the health and fitness market.
Founder & CEO – Mr. Vinit Kumar of Protyze share his journey of identifying the need for a product like Protyze, driven by personal experiences and the desire to provide pure whey isolate protein without unnecessary fillers. They detail the extensive research and development process that led to the creation of this revolutionary formula, complete with certifications for quality and safety.
Discover how Protyze is educating its customers about the benefits of clear whey isolate and addressing common pain points like bloating. The article also delves into the careful considerations behind Protyze’s packaging and branding, reflecting strength and premium quality.
Quality control and safety are paramount in the supplement industry, and Protyze takes rigorous steps to ensure the highest standards. Learn about the founders’ challenges in bringing this innovative product to the market and how they overcame them through determination and passion.
Protyze has exciting plans, including introducing new products and innovations in the wellness and fitness segment centred around their unique CLEAR technology. Protyze is poised to continue making waves in the health and fitness industry, offering a refreshing alternative for those seeking a healthier lifestyle.
(Q) Whey protein supplements are quite common in the market. What differentiates Protyze from other products, and what unique benefits does it offer consumers?
(A) Currently, all brands sell protein supplements that are milky or thick sweet shakes and heavy on the stomach, especially making you feel bloated. This is due to using various gums and fillers holding water. They are used to improve taste profiles in terms of thickness, etc. On the other hand, Protyze CLEAR Protein can adapt to your daily diet as a lifestyle product and a refreshing beverage. Protyze CLEAR is sweet & tangy, 100% water-based. It is 99.9% Lactose-free, hence ZERO Bloating and feels very light on your stomach.
(Q) India has a diverse and growing health and fitness market. How did you identify the need for a product like Protyze, and what market research or insights guided your decision?
(A) It’s majorly a self-explanatory pain point often experienced by whey consumers, though not immediately after consumption, but after a couple of hours the discomfort in the bowel movement and heaviness in the stomach. During my fitness journey, this was the major hindrance which limited my whey consumption. However, the right results demand the proper nutrition, and that’s when the idea of formulating a Whey Protein Beverage came to mind, free from unnecessary fillers, thickeners and gums and provide pure whey isolate protein.
(Q) Could you describe the research and development process that went into formulating Protyze to ensure it meets the nutritional needs of your target audience?
(A) The idea of formulating a CLEAR whey protein drink was just the beginning of an intense 24 months of research, crushing each prior formulation to develop this revolutionary formula and file the patent. We are now ISO, GMP, and Kosher certified with Informed Sports & Labdoor Certification in line.
(Q) Who is the target audience for Protyze, and what health or fitness goals can your product help them achieve?
(A) Protyze CLEAR Whey Protein is a lifestyle beverage anyone over 16 can consume. Switch from sugary canned fruit juices to Pure Whey Protein beverages available in sweet, tangy and refreshing flavours, such as every Indian household’s beverage Nimbu Pani, a guilt-free Whey Protein drink with a few more complementing flavours – Lychee Martini, Strawberry Kiwi, Blueberry Crush & Mango Peach. Protyze CLEAR is also a 2-in-1 product & why do we say this? The whooping amount of BCAA in each serving (i.e.) 7.2gm/serving) and 24gm premium Whey Protein make it a beneficial whey protein drink to add to your daily diet without compromising the refreshing beverage taste. Lactose-intolerant individuals can now enjoy the vital CLEAR Whey protein easily and get full benefits from the protein drink. CLEAR Protein is a prominent lifestyle product every household should adapt to in the coming days as the generation is prioritizing physical health & fitness.
(Q) Clear whey isolate might be a new concept for many consumers. How do you educate your customers about the benefits and usage of your product?
(A) Our GTM has been very straightforward by addressing the current pain point the majority of the whey consumer crowd is facing (i.e.) Bloating & gassy feel. The significant difference in the texture, clean labelling, limited ingredients, and clear nutrition facts with Lab Test Reports readily available has gained the confidence of our customers to click that order button. Our personalised emails and WhatsApp content with regular updates on our Patents and certifications keep our customers updated and gain insights on our product development.
(Q) Packaging and branding are significant in the supplement industry. What considerations went into designing the packaging and logo for Protyze?
(A) The Protyze logo comes with a symbol of strength. Muscle is essential for longevity, which signifies strength in our body. Protein is the best source for your muscle development. Our packaging reflects the premium feel, from chrome caps to refreshing label designs. We go more vibrant and classy.
(Q) Quality control and safety are paramount regarding dietary supplements. What steps do you take to ensure the safety and quality of Protyze products?
(A) Our product is in-house researched and developed. It’s not a white-label or third-party manufactured. All our raw materials/ingredients are carefully sourced from across the globe to maintain quality. Our objective is to make quality, and we choose the best wherever it’s available. Our team of experts heads the production as it’s a skill we have acquired in producing clear protein drinks. We put every batch through detailed COA testing from various 3rd party labs to check accuracy.
(Q) As the founder of Protyze, what challenges have you faced in bringing this product to the market, and how did you overcome them?
(A) Numerous challenges: Building this was over a 1-year experiment. From software design and development to supplements, it was a considerable knowledge development—multiple nights of study and experiments. Connecting with the right people, no one ready to invest in the R&D stage, approached numerous investors, no one believed in the concept. Finally, We went live and thought it would all be good, but again, we ran out of stock for months, and import issues came up with raw materials. I was in a situation where I wanted to sell regular milky or other supplements to generate revenue, but something didn’t convince me to leave my path. We were on ZERO revenue for six months. I started reformulating my research and trying to crack a formulation I could design clearly with any raw protein available so this never becomes a barrier. And finally, it all happened, and we went patent. It’s a long journey of 3 years on clear protein for me, A protein drink which every person can enjoy in their lifestyle, a non-bloating, great taste, an intake of protein as Nimbu Pani. The passion drives your quality.
(Q) Looking ahead, what are your plans for Protyze? Can you share new products or innovations in the pipeline with our readers?
(A) Our team is always working towards formulating products which can adapt to one’s lifestyle; keeping this in mind, our range of products in the wellness & fitness segment will hit the market in the coming quarter with a complete focus on CLEAR technology.
