In a candid and exclusive interview with our Publisher Rameesh Chandra and co-founder Nishad Mahendru, Ishan Sukul, the co-founder of Kreo, provides valuable insights into the journey of this homegrown tech brand tailored for Indian gamers. From navigating the competitive landscape to pioneering product differentiation, Kreo is poised to carve its niche in the Indian gaming market.
Ishan Sukul shares his trajectory from consulting and venture capital to founding a company rooted in his passion for consumer tech. Drawing from diverse experiences, Kreo prioritizes innovation, striving to offer cutting-edge features at competitive prices compared to industry giants.
A key aspect of Kreo’s strategy involves manufacturing in India to mitigate costs and inventory challenges, despite hurdles such as import duties. With seed funding secured, the startup eyes further investment to diversify its product range and bolster Indian manufacturing capabilities. Marketing initiatives encompass online channels and active engagement within Reddit communities, fostering a deeper understanding of consumer preferences.
Despite currently holding a modest market share, Kreo harbors ambitious targets, aiming for a significant presence in PC gaming, particularly in Tier 2 and Tier 3 cities. Future endeavors entail expanding into new product categories while maintaining a steadfast focus on gaming and content creators.
Reflecting on Kreo’s journey, Ishan Sukul elaborates on the company’s commitment to innovation and differentiation. Each product is meticulously crafted to offer unique features, setting it apart from competitors in the market. For instance, Kreo’s flagship product, Chimera, boasts additional switches and customizable shells, exemplifying the brand’s dedication to innovation.
Mechanical keyboards stand out as Kreo’s top-selling product, with variants featuring red and blue switches captivating gamers nationwide. Looking ahead, Kreo plans to establish assembly lines in India, initially focusing on manufacturing keyboards and lighting systems. While challenges persist in certain product categories due to infrastructure limitations, Kreo remains committed to exploring viable manufacturing solutions within the country.
In terms of funding, Kreo has raised significant capital, with plans for a larger round in the near future. Marketing efforts encompass online platforms and grassroots initiatives, including a campus ambassador program spanning multiple colleges. Ishan Sukul actively engages with the gaming community on platforms like Reddit, fostering trust and brand loyalty over the long term.
Despite humble beginnings, Kreo’s vision extends beyond gaming peripherals, with plans to diversify into adjacent categories while remaining anchored to its core user base. As the company edges closer to operational breakeven, Kreo is poised for sustained growth and innovation in India’s burgeoning gaming landscape.
