In an exclusive interview with Raamesh Chandra, our editor from Indian Startup Times, we had the opportunity to sit down with the CEO of Planet Clothing, Tullika. Planet Clothing is a unique apparel brand that provides clothing exclusively designed by and for the LGBTQ+ community. During our conversation, Tullika shared insights into the brand’s vision, mission, and the importance of representation for queer individuals. Join us as we delve into the story behind Planet Clothing and its journey to empower and celebrate the LGBTQ+ community through fashion.
Q: Can you tell us about your background and what led you to start Planet Clothing?
A: I’m a therapist, and as a queer person, I’ve experienced a lack of visibility in apparel for the LGBTQ+ community. Seeing this need for representation, I wanted to create a brand where queer people could find clothing made by and for them, representing their identity proudly.
Q: What is the vision behind Planet Clothing, and what are its mission and core values?
A: The vision is to increase representation and visibility for queer people. The mission is to offer clothing exclusively designed by and for the LGBTQ+ community, ensuring that queer individuals have options that resonate with their identity.
Q: What varieties of clothes does Planet Clothing offer, and who is your target audience?
A: Currently, we offer oversized t-shirts and socks, with plans to expand into regular t-shirts, full sleeves, and potentially other items like shorts and shoes. Our target audience is primarily young queer individuals in India.
Q: How did you start Planet Clothing, and what stage is the brand at now?
A: I started Planet Clothing in October 2023, and we are in the early stages. Our focus is on building brand awareness and reaching more people within the queer community.
Q: Where can people find Planet Clothing, and what are your unique selling points?
A: Currently, we are primarily active on Instagram. Our unique selling point is that our designs are created explicitly for queer individuals and allies, offering subtle designs that resonate with the community.
Q: How does Planet Clothing incorporate sustainability into its operations and product offerings?
A: We are committed to sustainability and do not use plastic in our packaging. We use compostable or biodegradable materials for packaging and prioritize eco-friendly practices.
Q: How do customer feedback and community engagement help improve your designs?
A: Customer feedback is crucial for us. It helps us understand what our community wants and motivates us to improve our designs to serve their needs better.
Q: What are some of your biggest challenges, and what successes have you experienced?
A: One of the biggest challenges has been starting from scratch and learning about the clothing industry. Despite this, seeing the positive impact and support from the community has been a great success.
Q: What drives you to continue with Planet Clothing, and how do you see its future?
A: My drive comes from wanting younger queer individuals to feel validated and represented. In the future, I hope to expand the brand’s reach and impact within the LGBTQ+ community.
Q: How do you see Planet Clothing contributing to society beyond being a clothing brand?
A: Planet Clothing is more than just a brand; it’s a form of activism. By providing visibility and representation, we challenge societal norms and advocate for acceptance and equality.
Q: Do you have any plans for Planet Clothing, such as expanding your team or product offerings?
A: Yes, I plan to expand the team and product offerings. I also intend to launch a website to reach a broader audience and offer clothing for allies supportive of the LGBTQ+ community.
Q: How can media platforms like ours help amplify your message and mission?
A: By featuring Planet Clothing, media platforms can help increase awareness and reach more people within the LGBTQ+ community. This visibility is essential for our mission of representation and acceptance.
Q: Is there anything else you’d like to share about Planet Clothing or your journey as its founder?
A: I’d like to thank everyone who has supported Planet Clothing. Your support means everything to us, and we are excited to continue growing and serving the LGBTQ+ community.
Through Tullika’s vision and dedication, Planet Clothing stands as a beacon of inclusivity and representation in the fashion industry, offering a platform for queer individuals to express themselves proudly. As they continue their journey, they strive not only to provide stylish clothing but also to advocate for acceptance and equality, positively impacting society one garment at a time.
