In an exclusive interview with Raamesh Chandra, Sakshi Sharma, founder of Tinkle Jewels, shares her journey from crafting jewellery in high school to establishing a thriving business. Inspired by her mother’s creativity, Sakshi began designing as a hobby, which soon evolved into a full-fledged venture. She continued nurturing her passion despite academic pursuits, eventually founding Tinkle Jewels in 2023. Sakshi’s brand empowers women through employment and skill training. Her vision includes global expansion and preserving Indian craftsmanship. Tinkle Jewels, blending tradition with contemporary design, stands out for its quality and ethos. Sakshi’s dedication to her craft and community is evident, making Tinkle Jewels a beacon of empowerment and elegance.

Q: Can you tell us about the origins of Tinkle Jewels?

A: I started Tinkle Jewels as a creative venture during my 11th class. Inspired by her creativity in arts and crafts, I initially made it as a gift for my mom. My teachers’ and peers’ positive feedback and orders encouraged me to continue designing jewellery.

Q: How did your journey progress from there?

A: After completing my 12th, I moved to Gurgaon for higher studies and continued working on Tinkle Jewels. My college principal supported me by arranging a stall in college, which led to more opportunities and orders. I officially incorporated Tinkle Jewels in 2023, focusing on handmade jewellery.

Q: What is the significance of the name “Tinkle Jewels”?

A: The name “Tinkle Jewels” is derived from my sister’s nickname, Tinkle, combined with the sound of tinkling jewellery. It embodies both the personal and artistic aspects of our brand.

Q: How does Tinkle Jewels contribute to women’s empowerment?

A: We train and employ women, including those from unprivileged backgrounds, providing them with skills and income. We have trained over 20 women and currently employ more than 10, focusing on handmade craftsmanship.

Q: How do you market and sell Tinkle Jewels products?

A: Initially, I sold products through exhibitions and government events. Now, we are expanding to e-commerce platforms like Amazon and plan to join Myntra, Flipkart, and Etsy. We also utilize Instagram, WhatsApp, and direct contacts for sales.

Q: What are your plans for the future of Tinkle Jewels?

A: I aim to expand Tinkle Jewels into an MNC by leveraging the uniqueness and value of handmade Indian jewellery, promoting traditional craftsmanship globally. I am also focused on building a dedicated team to scale up operations.

Q: How do you manage pricing and profitability for Tinkle Jewels products?

A: We purchase raw materials at wholesale prices and pay workers based on the time and complexity of each piece. After factoring in all costs, including labour and materials, we maintain a profit margin of around 45%.

Q: What challenges have you faced as a young entrepreneur?

A: As a sole proprietor, I handle all aspects of the business, which can be overwhelming at times. I’ve received discouragement from some, but my passion and vision for Tinkle Jewels keep me motivated.

Q: How do you see Tinkle Jewels evolving in the future?

A: I envision Tinkle Jewels becoming a globally recognized brand, showcasing the rich tradition of Indian handmade jewellery. I am committed to empowering more women and expanding our reach through online platforms.

Q: How do you ensure the quality of Tinkle Jewels products?

A: We maintain strict quality control measures at every stage of production. Each piece is inspected for craftsmanship, durability, and aesthetics before being packaged and delivered to our customers.

Q: What sets Tinkle Jewels apart from other jewellery brands?

A: Tinkle Jewels offers a unique blend of traditional Indian craftsmanship with contemporary designs. Each piece is handcrafted with love and attention to detail, making it a wearable piece of art.

Q: Can you share a memorable moment or success story from your journey with Tinkle Jewels?

A: One memorable moment was when a customer shared how wearing our jewellery boosted her confidence and made her feel beautiful. This validation of our mission to empower women through our creations was priceless.

Q: How do you stay inspired and creative in your designs?

A: I draw inspiration from nature, art, and traditional Indian motifs. I also stay updated with current trends and customer feedback to create designs that resonate with our audience.

Q: What advice would you give aspiring entrepreneurs, especially young women?

A: My advice would be to follow your passion, stay committed to your vision, and never be afraid to take risks. Surround yourself with a supportive network, and never stop learning and evolving.

Q: How do you balance your personal and professional life?

A: Balancing personal and professional life can be challenging, but I prioritize my time and delegate tasks when needed. I also take breaks and spend quality time with family and friends.

Q: Finally, what message would you like to convey to your customers and supporters?

A: I thank our customers and supporters for believing in Tinkle Jewels and supporting our journey. Your love and encouragement inspire us to create beautiful jewellery and empower women daily.