Introduction
India’s home décor industry is witnessing a transformation, with consumers seeking high-quality, aesthetically unique, and affordable designs. At the forefront of this shift is Chokhat Home Pvt Ltd, founded by Prachi Bhatia. With a strong focus on export-quality craftsmanship tailored for middle-class Indian households, Chokhat Home has carved a niche in the market.
In this exclusive interview with Indian Startup Times, Prachi Bhatia shares her entrepreneurial journey, the inspiration behind Chokhat Home, her transformative experience on Shark Tank India, and the brand’s roadmap for the future.
The Inspiration Behind Chokhat Home
Prachi’s journey into home décor began with her work in international markets, where she noticed a glaring gap—while global consumers had access to premium, nature-inspired designs, similar high-quality options were lacking for Indian buyers. Determined to change this, she launched Chokhat Home to bring globally inspired craftsmanship to Indian households at accessible prices.
“Chokhat was born out of necessity. I wanted to create décor pieces that embody artisanal excellence and international standards while being affordable for Indian families.”
From Concept to Reality: The Making of Chokhat Home
Building a brand from scratch came with its fair share of challenges. From managing marketing and vendor relationships to expanding product lines, Prachi navigated each hurdle with resilience.
Starting as a one-woman operation, she gradually scaled Chokhat Home to offer a diverse catalog of over 80 designs, drawing inspiration from nature and animal motifs.
“The journey wasn’t easy. I had to learn everything—from marketing strategies to manufacturing logistics. Digital marketing played a crucial role in helping us reach customers across India.”
The Shark Tank India Impact
A turning point for Chokhat Home was Prachi’s appearance on Shark Tank India. The national exposure elevated the brand’s credibility and consumer trust, leading to an expansion in pricing strategies and distribution channels.
“Shark Tank was a game-changer. It not only boosted our visibility but also gave us the confidence to refine our pricing models and scale through platforms like Amazon and Swiggy.”
Sustainability & Trends in Home Décor
The shift towards nature-inspired designs is evident in consumer preferences, and Chokhat Home is at the forefront of this trend.
While the brand isn’t fully sustainable yet, efforts are being made to reduce plastic waste in packaging.
“Consumers want décor that brings nature indoors. We’re incorporating that vision while also making gradual moves towards sustainability.”
Leveraging E-commerce & Digital Expansion
Unlike traditional home décor brands reliant on physical retail, Chokhat Home adopted a digital-first approach, enabling it to scale rapidly across India.
“Launching online was a strategic move. It allowed us to test the market before committing to large-scale production. Now, we’re exploring international expansion.”
Advice for Aspiring Entrepreneurs
For those entering the D2C space, Prachi stresses the importance of starting lean and taking calculated risks.
“Start small, validate your idea, and scale gradually. If possible, begin while keeping a stable income source—it reduces financial stress.”
What’s Next for Chokhat Home?
Prachi envisions product expansions, strategic collaborations, and global outreach in the near future. Reflecting on her entrepreneurial growth, she acknowledges how the journey has reshaped her mindset.
“Entrepreneurship teaches resilience, adaptability, and long-term thinking. Every decision, personal or business-related, carries more weight now.”
Conclusion
Prachi Bhatia’s journey with Chokhat Home is a story of innovation, perseverance, and digital transformation in the home décor space. By addressing a market gap, embracing e-commerce, and staying true to her vision, she has built a brand that resonates with modern Indian consumers.
With expansion plans in the pipeline, Chokhat Home is well on its way to becoming a household name in the Indian home décor industry.
