The Ayurvedic Renaissance in Baby Care
In today’s world, parents are increasingly seeking natural and chemical-free solutions for their children’s well-being. This shift has paved the way for a resurgence of Ayurveda in baby care, and at the forefront of this movement is BabyOrgano, an Ayurvedic wellness brand founded by Riddhi Sharma and led alongside Ripul Sharma.
Born from a mother’s concern for her child’s health, Baby Organo bridges a crucial gap in the market by offering safe, authentic, and convenient Ayurvedic solutions for babies and young children. In this exclusive conversation, Riddhi Sharma shares her journey of building a brand from scratch, overcoming trust barriers, and innovating with traditional remedies to modernize Ayurvedic childcare.
The Birth of BabyOrgano: A Mother’s Determination
In 2018, as a new mother, Riddhi Sharma was hesitant to use imported or chemical-laden products for her newborn. Drawing inspiration from her grandmother’s time-tested home remedies, she began preparing Ayurvedic solutions in her kitchen. It was then that she realized the lack of readily available, natural baby care options in the market.
Determined to make Ayurveda accessible for modern parents, she founded BabyOrgano—a brand dedicated to high-quality Ayurvedic childcare products.
“Many parents don’t have the time to prepare Ayurvedic remedies at home. That’s where BabyOrgano steps in—to make Ayurvedic childcare easy and accessible,” says Riddhi.
Overcoming Challenges: Building Trust in Ayurvedic Baby Care
One of the biggest challenges for BabyOrgano was gaining parents’ trust. While Ayurveda was widely accepted for adults, its application in baby care was relatively unknown. Through customer research, Riddhi discovered that many parents were unfamiliar with Ayurvedic solutions for children and concerned about their safety.
To address these doubts, BabyOrgano focused on:
- Stringent quality standards
- Direct engagement with early customers for feedback
- Educational campaigns to spread awareness about Ayurvedic baby care
These trust-building efforts paid off, with over a million parents now relying on Baby Organo for their children’s wellness. The brand’s growth has been fueled by word-of-mouth recommendations, making it a leading name in the Ayurvedic baby care space.
Innovations in Ayurvedic Baby Wellness
BabyOrgano has pioneered several unique Ayurvedic solutions for children, including:
- SwarnaPrashan – An Ayurvedic immunity booster, popularized during the pandemic through Instagram Lives and parent communities.
- Hing Roll-On – A blend of hing, ginger, and turmeric, offering quick relief from colic pain without the need for homemade pastes.
- Cold Relief Roll-On – A natural solution infused with eucalyptus and chamomile oils to ease nasal congestion, especially at night.
“We focus on making age-old remedies convenient and effective for modern parents,” explains Riddhi.
Scaling Up: Investment and Expansion Plans
Baby Organo started as a bootstrapped venture, with Riddhi and Ripul investing their personal savings. Over time, the brand attracted investor confidence, securing:
- ₹1.25 crore from Devx Venture Fund
- ₹6 crore from SauceVC
With this funding, BabyOrgano aims to expand across India and bring Indian Ayurveda to the global stage.
“Our vision is to make BabyOrgano a household name, ensuring every child has access to safe and effective Ayurvedic care,” Riddhi affirms.
Balancing Entrepreneurship and Motherhood
Beyond business success, Riddhi and Ripul also navigate the challenges of parenting while scaling a startup. Recalling a hectic business trip to Delhi, where they took an early morning flight, attended back-to-back meetings, and returned late at night—only for Riddhi to wake up early the next morning for her son’s school event—she reflects:
“Motherhood has taught me adaptability. My son is my biggest inspiration, constantly reminding me to step outside my comfort zone.”
Final Thoughts: A Call to Embrace Ayurveda
As the conversation concluded, Riddhi and Ripul shared their favorite BabyOrgano products.
“For us, immunity boosters and cold relief products are essentials,” Riddhi states, encouraging parents to explore Ayurveda for their children’s well-being.
With a steadfast commitment to quality, innovation, and parent trust, BabyOrgano is not just a brand—it is a movement. By making holistic, natural baby care solutions easily accessible, Riddhi and Ripul Sharma are leading an Ayurvedic revolution in childcare, one family at a time.
