Wellbeing Nutrition, a direct-to-consumer (D2C) health and wellness startup, has raised ₹25 crore (approximately $3 million) in debt funding to bolster its operations and growth initiatives. The funding round is led by pharmaceutical giant ACG-Capsules, with participation from Maheshwari Investors Pvt Ltd, MGB Advisors, and Atmos Finance.
According to regulatory filings with the Registrar of Companies (RoC), the Mumbai-based startup’s board approved a special resolution to issue 2,500 optionally convertible debentures (OCDs) at a face value of ₹1,00,000 each, raising the total targeted amount of ₹25 crore.
ACG-Capsules has committed ₹10 crore, while Maheshwari Investors, MGB Advisors, and Atmos Finance will each invest ₹5 crore. The capital infusion is aimed at supporting general business operations, including capital and working capital requirements, as per the filings.
Founded by Avnish Chhabria, Wellbeing Nutrition focuses on whole-food nutrition using scientifically backed, plant-based ingredients. The startup offers a wide range of health and wellness products designed to support daily health, sleep, gut health, skin and hair care, and relief from headaches.
The fresh funding comes as Wellbeing Nutrition continues to scale its operations and expand its product offerings in the growing health and wellness market in India.
