Lifestyle luggage brand Fur Jaden has raised Rs 9.5 crore (approximately $1.1 million) in a pre-Series A funding round led by Gruhas Collective Consumer Fund (GCCF). The investment will fuel the brand’s ambitious expansion plans, including team building, brand amplification, category diversification, and scaling its omnichannel retail presence.
Founded in 2015 by Sahil Rajesh Bansal and Karishma Bansal, Fur Jaden is an innovative Indian fashion and lifestyle accessory brand committed to redefining backpacks and luggage. With a strong emphasis on sustainability, innovation, and design, the brand offers a wide array of products catering to modern consumers’ evolving needs. Fur Jaden positions itself as more than just a luggage manufacturer—it aims to be a lifestyle partner.
Since its inception, Fur Jaden claims to have built a dedicated consumer base, serving over one million customers with its curated product portfolio, which includes luggage, travel duffles, backpacks, and crossbody bags. Sustainability remains a core focus, with 50% of its products incorporating eco-friendly materials such as cruelty-free vegan leather and recycled canvas.
Market research indicates that the Indian luggage, bags, and backpack industry was valued at Rs 20,400 crore in 2024 and is projected to reach Rs 29,900 crore by 2030, growing at a CAGR of 8% from 2025 to 2030.
Fur Jaden has set ambitious goals, aiming to achieve an annual recurring revenue (ARR) of Rs 100 crore in net revenue within the next 16–18 months. Over the next five years, the brand plans to establish itself as a leading homegrown lifestyle luggage brand with a strong nationwide presence.
