Home décor brand Ritualistic has raised $1 million in a mix of secondary and primary funding from Deep Bajaj and Mohit Bajaj. The funds will be used to expand product lines, strengthen distribution channels (both online and offline), and boost marketing efforts, the company announced in a press release.
Founded in 2018 by Shashank Jain and Neha Jain, Ritualistic is a Gurugram-based brand dedicated to blending Indian heritage with contemporary aesthetics. The company offers a range of handcrafted products, including wall plates, cultural décor, and ritual essentials, designed to elevate living spaces while preserving India’s artistic traditions.
With a focus on premium craftsmanship and storytelling, Ritualistic has built a loyal customer base across 250+ cities in India and several international markets. The brand aims to collaborate with temples, museums, and cultural organizations to deepen its impact and bring its traditional yet modern décor into more homes worldwide.
This latest investment will enable Ritualistic to scale its operations and inspire more people to reconnect with Indian culture through thoughtfully designed home décor.
