Introduction Pickleball and Padel are emerging as some of the most exciting racquet sports globally, and India is catching up fast. At the forefront of this movement is QuadWoke, India’s first premium Pickleball and Padel club, which is redefining the country’s sports culture. In this exclusive interview with Indian Startup Times, the Co-founder of QuadWoke, Abhishek Madhukar shares his journey from a tennis background to launching a groundbreaking venture that is making these dynamic sports accessible to all.

The Inspiration Behind QuadWoke Coming from a strong tennis background, the founder’s passion for racquet sports was undeniable. However, he recognized the barriers associated with tennis, including the high skill threshold and extensive space requirements. When he discovered Pickleball and Padel, their accessibility and social appeal instantly sparked an idea.

“I saw an opportunity—not just to play the sport, but to build something bigger. QuadWoke was born from a simple idea: to create a space where people could experience these incredible sports at an elite level without any of the barriers that often come with traditional racquet sports.”

QuadWoke is more than a sports club; it’s a movement that blends competition with community and introduces a fresh, world-class sporting culture in India.

Driving Pickleball’s Growth in India Pickleball is growing rapidly in India, and QuadWoke is at the heart of this surge. Unlike traditional clubs, QuadWoke aims to make the sport professional, accessible, and exciting through:

• Top-Tier Facilities: Featuring ITF-certified courts and premium playing conditions.
• Coaching & Development: Structured programs for beginners and professionals alike.
• Tournaments & Leagues: Hosting events that cater to all skill levels.
• Grassroots & Corporate Initiatives: Bringing Pickleball into schools, communities, and workplaces.
  “The dream is clear—to make pickleball a household name in India. And at QuadWoke, we’re putting in the work to make that dream a reality.”

Overcoming Challenges in Establishing QuadWoke Bringing a new sport to India came with its share of hurdles. The biggest challenge? Awareness. Unlike cricket or tennis, pickleball and padel remain relatively unknown in India.

“To introduce a new sport, we had to educate people first. We actively engaged in product demos, social media campaigns, and collaborations with early adopters to showcase the game.”

Another challenge was breaking into a market dominated by international brands. QuadWoke focused on producing high-quality paddles, balls, and accessories to compete at the highest level. Distribution was also a hurdle, given the lack of established infrastructure for these sports. Strategic partnerships with clubs, players, and retailers helped overcome these obstacles, making QuadWoke’s products accessible across the country.

What Makes QuadWoke Unique? QuadWoke isn’t just about playing the game—it’s about elevating the experience. The club boasts European ITF-certified 10-layer courts that ensure superior grip, bounce, and shock absorption, minimizing injuries and enhancing play.

Additionally, QuadWoke offers:

• Advanced lighting systems for night games with zero glare.
• A tech-enabled booking system (BookMyCourt App) for seamless game scheduling.
• Premium equipment and accessories that enhance player performance.
• Comfortable player lounges and cafés, fostering a social and engaging environment.

“We wanted to raise the standard for what a sports club in India can be. When you walk into QuadWoke, we want you to feel like you’re stepping into the future of sports.”

Building a Thriving Sports Community For QuadWoke, sports are not just about competition—they’re about community. The club has built an inclusive and vibrant space where players of all skill levels feel welcome. Key initiatives include:

• Open & Inclusive Programs: Structured leagues catering to beginners and pros alike.
• Tournaments & Social Events: Regularly organized to bring players together.
• Women & Youth Initiatives: Special programs encouraging diversity in participation.
• Beyond the Court Activities: Social nights, fitness sessions, and interactive online communities.

“Seeing players celebrate wins together, support each other, and grow as a community is the most fulfilling part of QuadWoke.”

Innovating with High-Performance Paddles QuadWoke is also revolutionizing sports equipment with its 1K, 3K, and 5K paddle series, each tailored to different player needs:

1K Series: Ideal for beginners, offering control and ease of play.
3K Series: Designed for enthusiasts who need a balance of power and spin.
5K Series: Precision-driven for competitive and professional players.
10K Series : The Pinnacle of Professional Performance

Also QuadWoke is the the first one to launch India’s first kids paddle in pickleball.

By working closely with players at all levels, QuadWoke ensures its equipment enhances performance and enjoyment, bringing a new level of innovation to the sport.

Expanding QuadWoke Nationwide QuadWoke is set to grow beyond its current location, with ambitious plans to expand across India.

“We are actively exploring expansion in cities with a growing racquet sports culture. With our Pickleball court setup starter kit (court infra + equipment + listing on marketplace), we’re positioning ourselves as the first and only turnkey solution provider in India.”

The factors influencing expansion include:

• Community Interest: Going where players are eager to adopt the sport.
• Strategic Partnerships: Collaborating with schools, clubs, and academies.
• Accessibility: Ensuring high-quality facilities are available for all players.

QuadWoke isn’t just building a sports club; it’s reshaping India’s sports culture, one court at a time.

Collaborations and Industry Impact The growth of Pickleball and Padel in India requires a collective effort, and QuadWoke has actively partnered with organizations and sports associations to drive the sport’s popularity under Franchise owned company operated (FOCO) MODEL. These collaborations have helped:

• Promote awareness through tournaments and demonstration events.
• Provide high-quality equipment to academies and clubs.
• Integrate pickleball into school sports programs, fostering early adoption.

From community-driven programs to world-class infrastructure, QuadWoke is shaping the future of racquet sports in India.

Conclusion QuadWoke is more than just a club—it’s a revolution in Indian sports. By breaking barriers, introducing world-class infrastructure, and fostering an inclusive community, the club is paving the way for Pickleball and Padel to become mainstream sports in India.

With ambitious expansion plans, innovative product lines, and a commitment to accessibility, QuadWoke is well on its way to making these exciting sports a household name. As India embraces this new wave of racquet sports, QuadWoke stands at the forefront, ready to drive the movement forward.