Swish Club, an innovative Devices-as-a-Service (DaaS) platform, has successfully raised $4.5 million in its pre-Series A funding round. The round includes $3.3 million in equity and $1.2 million in debt financing. The equity portion was led by Powerhouse Ventures, with additional backing from Blume Ventures, Founders Fund, Touchstone Ventures, Eternal Capital, and Atrium Ventures. Notable individual investors such as Livspace’s Anuj Srivastava, Ajit Reddy, Deb Dutt, and Tushar Patel also participated.
The Bengaluru-based startup, founded in 2023 by Dushyant Sapre, Suraj Kumar, and Jai Anand, offers a comprehensive solution for enterprise devices, end-point management, and security software. Swish Club’s platform oversees the entire lifecycle of a device, including sourcing, configuration, administration, security, safe returns, and upgrades.
Swish Club’s Device-as-a-Service model enables enterprises and employees to choose preferred laptops and smartphones from top manufacturers such as Apple, Samsung, HP, Dell, and Lenovo. The company has already onboarded over 125 enterprise clients, including big names like Max Life Insurance, HDFC Life Insurance, PepsiCo, Philips, Informatica, RPG Group, and several startups like Meesho, Whatfix, and FamPay.
Dushyant Sapre, CEO and Co-founder of Swish Club, explains, “Managing corporate devices is a complex, multi-step process involving procurement, financing, asset management, and recycling. Swish Club simplifies this with India’s first digital DaaS platform, helping businesses remove depreciating assets from their balance sheets and reduce IT costs from 10% to just 3% of total capex—all with just a few clicks through a dedicated platform.”
Swish Club’s DaaS solution includes India’s first digital platform for laptop rentals and smartphone leasing tailored for corporate employees. The platform also comes with free pre-bundled software, including an Asset Management Portal (AMP), Mobile Device Management (MDM), antivirus, and device cleaner.
In a competitive landscape, Swish Club faces challenges from unorganized local players in India and global competitors like Grover and Everphone. Despite this, the company’s streamlined, digital-first approach is setting a new benchmark in enterprise device management.
