KisaanSay, a cross-category direct-from-origin food brand, has successfully raised $2 million in its pre-seed funding round, led by Jungle Ventures through First Cheque@Jungle. The round also garnered support from senior leaders in the food industry. The funds will primarily be used to bolster the company’s marketing strategies, expand its team, and scale operations, with an emphasis on broadening its product portfolio and distribution network.

Founded by Nitin Puri, Manoj Karki, and Vaishali Mehta, KisaanSay aims to bridge the gap between farmers and consumers by prioritizing product provenance. By collaborating with farmer collectives in natural farming areas across diverse regions such as mountain valleys, forests, tribal zones, and drylands, the brand ensures that its products are grown, minimally processed, and packaged directly at their source.

With a range of over 80 products across 12 categories, KisaanSay operates using a unique co-brand and co-profit partnership model. This approach connects the company with 20 farmer collectives, representing more than 50,000 farmers. The brand’s omnichannel distribution includes e-commerce platforms, a direct-to-consumer sales channel, and retail outlets across the Delhi NCR region, solidifying its presence in the Indian food market.

Through its innovative business model and strong partnerships, KisaanSay is positioning itself as a significant player in the sustainable and direct-from-origin food sector, ensuring that consumers receive high-quality products while empowering farmers with fair profits.