House of Chikankari, a Delhi-based artisanal-led D2C ethnic wear brand, has successfully raised Rs 4 crore in a seed funding round. The investment comes from prominent angel investors and micro-VC funds, including Tudip Ventures, Peyush Bansal (Lenskart), Manoj Meena (Atomberg), Ankit Nagori (Curefoods), Hitesh Dhingra (The Man Company), Alluvium Capital, and Aurinko Partners.

The funds will be directed towards ramping up marketing efforts, expanding the team, and driving the brand’s ambition to scale its business to a revenue target of Rs 100 crore. House of Chikankari, founded by Aakriti Rawal and Poonam Rawal, stands out by combining traditional craftsmanship with modern design sensibilities.

Currently fulfilling around 15,000 monthly orders, the brand generates 85% of its revenue via its direct-to-consumer (D2C) website. In addition, it has expanded its presence on major e-commerce platforms such as Nykaa, Myntra, Flipkart, Amazon, and Ajio. The company has also set its sights on international expansion with plans to enter markets on platforms like Noon and Styli.

Looking ahead to 2025, House of Chikankari intends to diversify its portfolio, with 30% of its revenue projected to come from crafts beyond the iconic Chikankari. Over the past four years, the brand has partnered with over 10,000 artisans across India, empowering local craftsmanship while staying true to its roots.

Featured on the popular show Shark Tank India in its second season, House of Chikankari has garnered significant backing from angel investors like Aman Gupta (boAt Lifestyle) and Peyush Bansal (Lenskart). With a growing presence in the market, the brand is poised to make its mark in both the Indian and international fashion industries.