FirstClub, the latest venture founded by former Flipkart executive Ayyappan R, has secured $8 million in its seed funding round. The investment comes from prominent backers, including Accel and RTP Global, with additional participation from Blume Founders Fund, Quiet Capital, 2am VC, and a list of high-profile angel investors. These investors include renowned figures such as Binny Bansal (Flipkart), Kunal Shah (CRED), Mukesh Bansal (Myntra, Cult), Lalit Keshre (Groww), Ankit Nagori (Eatfit), and Shrenik Ghodawat (Sanjay Ghodawat Group).

FirstClub aims to disrupt the omnichannel retail market, focusing on offering high-quality products in categories such as fresh fruits and vegetables, dairy, bakery items, nutritional supplements, and health and fitness. With its platform set to go live by mid-2025, FirstClub plans to deliver products to customers within a rapid 30-minute timeframe, tapping into the growing demand for quick commerce.

The funds raised will be used to set up dark stores in Bengaluru, a move that will enable the company to enhance its delivery infrastructure. In addition, FirstClub plans to expand with experience centers, build its technology platform, and refine its omnichannel retail strategy. The startup is also looking to hire talent for key functions and expand its product offerings.

FirstClub is entering a competitive market, with key players such as Swiggy’s Handpicked and offline retailers like FoodHall and Nature’s Basket already in the space. However, with its focus on quality and speed, it seeks to carve out a unique niche in the ever-evolving retail landscape.