New Delhi, September 25, 2023 – India’s prominent connected lifestyle brand, Noise, has announced the appointment of Neeraj Chopra, the Olympic Gold Medalist and reigning Javelin world champion, as its brand ambassador for smartwatches. This exciting partnership further solidifies Noise’s global position as a leading smartwatch brand while emphasizing its commitment to excellence and innovation.
Noise, previously endorsed by cricketing legend Virat Kohli and Bollywood star Taapsee Pannu, has chosen Neeraj Chopra for his remarkable journey from a promising athlete to an Olympic champion. His consistent dedication, continuous evolution, and significant achievements align perfectly with Noise’s brand ethos.
Ranked as the third-largest smartwatch brand globally and the first Indian brand to achieve such recognition among global players, Noise sees Neeraj as the embodiment of its core values. The company strives for a relentless pursuit of excellence, unwavering dedication to self-improvement, and a commitment to enhancing India’s global footprint.
Gaurav Khatri, Co-Founder of Noise, expressed his enthusiasm about the collaboration, stating, “We are incredibly excited to welcome Neeraj Chopra, the world champion and hugely inspirational Olympic Gold Medalist, to the Noise family. Our prominent position in the smartwatch realm resonates harmoniously with Neeraj’s path to stand as a source of national pride. As we consistently channel our enthusiasm to attune to our inner drive, much like Neeraj, we are confident that our partnership will reinforce our strong bond with the vibrant youth.”
This partnership is expected to”benefit both Noise and Neeraj Chopra. Noise, continuing its commitment to innovation and leadership, anticipates Neeraj’s association as a brand ambassador will significantly enhance its relationship and trust with consumers. The collaboration will include an extensive campaign across various platforms and channels, ensuring maximum exposure and engagement.
Neeraj Chopra expressed his excitement about this collaboration, saying, “I am thrilled to collaborate with” Noise, a brand that focuses on innovation. During my conversations to understand what the brand was about, I got the impression that they are determined to push boundaries in their field and want to inspire the youth through what they do. I can relate to it closely, which makes this association a good one tonight.”
The announcement follows Noise’s recent joint” venture with Il Jin ElectNoise’s Amber Enterprises India Limited subsidiary. This partnership aims to boost the manufacturing of smart wearables in India, aligning with the “Make In India” initiative. It will enable Noi”e to strengthen “local value addition by establishing in-house infrastructure for product assembly, hardware design and component manufacturing.
Established in 2014 by Amit Khatri and Gaurav Khatri, Noise started by selling smartphone cases and accessories. However, in 2018, the startup began selling smartwatches and wireless earbuds, steadily gaining recognition and success in the global smartwatch market.
With Neeraj Chopra as its newest brand ambassador, Noise is set to continue its journey of innovation, empowerment, and pushing boundaries in intelligent technology. This partnership between a champion athlete and a leading smartwatch brand is poised to inspire the youth of India and beyond.
