The Money Club, a leading on-demand liquidity platform, has successfully raised $2.5 million in its Series A funding round, led by Prudent Investment Managers. The round also saw contributions from high-net-worth individuals (HNIs) from Singapore and Dubai, 1Crowd AIF, and several of the company’s existing investors, including Venture Catalysts, LetsVenture, Z21 Ventures, and Supermorepheus.

This fresh influx of capital will be used to further the company’s mission of developing financial inclusion solutions, expanding its technological capabilities, and empowering underserved populations. The funding will also help The Money Club reach more of India’s low-income demographics, providing them with essential financial tools and services.

Founded in 2018 by Manuraj Jain, The Money Club offers a fully digital platform designed to provide on-demand liquidity to users who are new to credit. Its unique approach eliminates the need for physical paperwork, making it an attractive option for India’s vast lower-middle-class population, which faces significant challenges when accessing traditional financial products.

The company aims to meet the unmet financial needs of over 400 million Indians who have limited access to conventional banking and credit services. Through its platform, users can digitally rotate their savings and access funds on-demand in times of need, using UPI rails for seamless transactions. The Money Club leverages behavioral data to create dynamic, real-time credit profiles, enabling it to assess risk and offer financial products to underserved segments that traditional credit models often miss. By utilizing over 30 unique attributes per transaction, the platform collects 20 times more data than traditional credit scoring systems, helping nano-entrepreneurs build a digital footprint and gain access to formal financial services.

With more than 7 lakh users and Rs 350 crore in savings rotated through the platform, The Money Club has generated an impressive 4.3 million transactions. It also boasts a 98% user retention rate, underscoring the value its service provides to users.

In a competitive market that includes players like myPaisaa, Subspace, and Shriram Chits, The Money Club stands out by providing financial solutions that cater specifically to those excluded from traditional financial systems, making it a significant player in the fintech space.