Frammer AI, a media-focused SaaS platform, has secured $2 million in seed funding, with leading investment from Lumikai. The funds will support the company’s expansion into the sports and entertainment sectors, strengthen its technical team, and enhance data training capabilities, according to a company press release.

Founded in 2023 by Arijit Chatterjee and Kawaljit Singh Bedi, Frammer AI offers a robust platform designed to help enterprises transform their content into highly engaging, platform-specific videos. The service provides automated transcripts, captions, and tools to create short-form content tailored for platforms like Instagram Reels and YouTube Shorts. The platform’s AI-powered studio enables companies to efficiently convert premium content into digital-ready, monetizable video formats with minimal effort.

Frammer AI positions itself as an enterprise-grade, end-to-end solution, capable of processing various types of media content—from webinars and corporate films to news and lifestyle videos. The platform boasts the ability to turn a 30-minute video into 35 ready-to-publish short clips within just five minutes, streamlining social media engagement for publishers.

The Delhi-based startup has made strides in applying advanced AI technologies, particularly in vision model training, to identify and process key visual elements such as people, faces, logos, celebrities, and even sentiment within video frames. This allows businesses to produce high-quality, on-brand video content that resonates across digital platforms.

Frammer AI has already attracted a notable clientele, including major media companies such as The India Today Group and Zee News, alongside corporate clients like ACKO Insurance. The funding will enable the platform to further innovate and expand its market presence, particularly in the sports and entertainment industries.