A mission statement has its emphasis on the present. It explains what a company is currently doing to reach its goals; it outlines its primary objective, purpose, and approach to achieving those objectives. However, many organizations, startups in particular, don’t realize the importance of having a well-crafted mission statement. They generally view it as a business plan formality instead of recognizing its potential to motivate, unify, and provide clear direction for the company.

Understanding the Idea of Having a Well-Crafted Mission Statement

Crafting a mission statement is not always a straightforward task, but it gets easy with various mission vision values template available today. Before using the templates, keep in mind that vision statements are different from mission statements in that they are primarily about the company’s long-term goals and aspirations.

Similarly, a value statement is something totally different, as it defines the core beliefs and principles that guide a company’s behavior. You must ensure that you pick the right template, which is suitable for crafting a compelling mission statement for your company. A startup mission statement is important for many reasons. For instance:

• A well-crafted mission statement is more like a compass for any organization, especially startups, as it guides decision-making and ensures everyone is on the same page.
• A mission statement is important for unifying a team’s focus because it identifies a clear, shared goal. Employees get a better idea about how each individual needs to contribute to achieve bigger goals.
• A mission statement is needed to communicate a startup’s purpose and direction to customers, employees, vendors, and other stakeholders. When the statement is clear, it automatically attracts like-minded partners and customers required for the growth of any business.

However, it requires serious attention and you must avoid certain mistakes when crafting a mission statement. For instance:

• Writing a mission statement that is overly long is a bad idea. You need to ensure it is purposeful and concise. If it fails to succinctly convey the purpose of your company, you must be doing something wrong.
• Writing a mission statement that is bland and doesn’t include actionable business goals is never going to work. Take your time and ensure that it talks about actionable goals and highlights your company’s commitment to solving a particular problem.
• A mission statement that doesn’t inspire anyone is again a waste of time and suggests you’ve created it just to check a box. It is crafted properly if it’s inspiring for external and internal stakeholders. That’s the only way to ensure it promotes a sense of purpose.
• A mission statement that lacks clarity usually occurs when businesses begin to focus on overly broad goals that quickly dilute the basic message. Instead of focusing on generic outcomes, it must focus on providing specific guidelines about achieving company goals.

A compelling mission statement will always focus on building an emotional connection between the company and its purpose. That emotional connection is vital for inspiring and motivating both employees and stakeholders.

Endnote

A well-crafted mission statement, together with values and vision statements, can help a startup in so many ways. The startup mission statement is more like a powerful tool that indirectly drives organizational success. Just ensure that the statement is clear, inspiring and direct, and if it feels confusing, use the right template and it will become a lot easier to create an effective mission statement.