Kindlife.in, a pioneering platform dedicated to beauty, wellness, and health, has successfully raised $8 million in its Series A funding round. The investment was led by JB-Dooeun TK Fund and MIXI Global Investments, with additional support from Kalaari Capital and several angel investors.

This latest funding follows a $2.5 million seed round in November 2021, which saw participation from Kalaari Capital, Titan Capital, Java Capital, and others.

The new capital will empower Kindlife to forge stronger connections between Korea, Japan, and India, enhancing its community of beauty creators who share expert recommendations and insights. This approach supports their content-first strategy, focusing on educating consumers about the latest trends in K-beauty.

Founded by ShopClues co-founder Radhika Ghai, alongside Vidit Jain and Manasa Garemella, Kindlife leverages proprietary AI technology to offer Gen Z consumers tailored skincare and wellness routines. The platform also provides exclusive access to trending global beauty brands, including those from Korea and Japan.

With the ongoing rise of K-beauty, driven by the global Hallyu wave, Kindlife is well-positioned to tap into India’s burgeoning market. The company plans to introduce over 20 Korean and Japanese beauty brands to its platform this year, continuing to expand its influence in the global beauty industry.