Olympic medalist PV Sindhu has invested an undisclosed amount in the wellness brand Hoop, also stepping into the role of brand ambassador. This move signifies an equity-for-promotion deal, blending her athletic influence with the brand’s vision.
Hoop, based in Gurugram, previously raised $100,000 in January 2023 through a grant round. The company has been a participant in Peak XV’s Spark Program and has garnered support from notable angel investors, including Rohit Kapoor, Abhinav Sinha, Naiyya Saggi, Suhail Sameer, and Shantanu Deshpande.
Founded in 2022 by Twinkle Uppal and Saharsh Agarwal, Hoop specializes in natural products designed for topical pain relief, muscle recovery, and sleep support. Their products are available on their website and through various marketplaces.
While Hoop has not disclosed specific figures regarding monthly transactions and revenue, the brand claims to have a customer base spanning over 1,000 cities in India.
In January, Sindhu made an undisclosed investment in Better Nutrition, a biofortified staples brand by Greenday. With over 12 brand investments to her name, including stakes in used car unicorn Spinny and manufacturing giant Bridgestone, Sindhu continues to diversify her portfolio.
The consumer wellness market in India, currently valued at approximately $20 billion, is experiencing rapid growth, with an annual increase of over 15%
