Includ, a mass premium kidswear brand, has secured $1.5 million in its seed funding round, which was led by Incubate Fund Asia. Other participants in the round include Escape Velocity, Abhishek Goyal (Co-founder, Tracxn), and IIM Indore Alumni Angel Fund.

According to a press release, the company plans to use the funds to enhance its supply chain, develop in-house technology, and bolster brand awareness.

Includ aims to invest in technology to vertically integrate with its suppliers and establish a robust supply chain to ensure timely delivery. Additionally, the firm intends to allocate resources towards implementing effective marketing and brand strategies.

Founded in 2023 by Ashwin Rastogi, Includ seeks to fill the gap in the Indian kidswear market by providing high-quality yet affordable apparel. The brand caters to children aged 0 to 14 and offers a wide range of comfortable and stylish clothing options.

The company emphasizes its commitment to using sustainable materials and ethical manufacturing practices.

Despite being launched less than a year ago, the Gurugram-based brand claims to have achieved monthly sales exceeding Rs 2 crore.