In a candid conversation with our editor, Rameesh, Srinivas Rao, the mastermind behind Auklet, shares insights into his journey in the PC and mobile ecosystem and the founding of his innovative startup.
In the dynamic world of consumer electronics, where innovation meets everyday convenience, Auklet emerges as a beacon of ingenuity. Founded by Srinivas Rao, a PC and mobile ecosystem veteran, Auklet sets out to revolutionize the market with its focus on design, innovation, and sustainability. In this exclusive interview, we delve into Srinivas’s background, the genesis of Auklet, and its commitment to offering value-driven accessories that enhance the digital experiences of tech enthusiasts. Join us as we explore Auklet’s journey towards redefining the landscape of consumer electronics, one innovative product at a time.
Q. Please give a quick introduction of yourself and your background. What brought about the creation of Auklet?
A: My background spans over 25 years in the PC ecosystem, with notable roles at Logitech, Reliance Digital Stores, and Samsung Electronics. The idea for Auklet stemmed from a glaring gap I noticed in the market – the absence of a brand providing value-driven accessories for Indian consumers. With my experience and the burgeoning Indian market in mind, I embarked on the entrepreneurial journey to fill this void.
Q. How does Auklet differentiate itself from other mobile accessories brands in the market?
A: Auklet focuses on design, innovation, and portability, offering value for money coupled with quality and sustainability.
Q. Could you elaborate on the types of consumer electronic accessories that Auklet specializes in and how they enhance everyday experiences?
A: Our specialization lies in charging solutions, such as chargers capable of powering multiple devices simultaneously and interfaces for laptops and desktops. These products cater to the evolving needs of consumers, particularly travellers, ensuring they stay connected effortlessly.
Q. So, how would one gain access to products from Auklet?
A: Auklet products will be available online, in large-format retail stores, and through general trade channels across major cities. Additionally, they will be accessible via popular e-commerce platforms like Amazon and Flipkart, and our website, www.auklet.in, will launch soon.
Q. How does Auklet ensure the simplicity and functioning of its products while still meeting the diverse needs of the consumers?
A: Extensive research into consumer preferences guides our product development. We aim to simplify usage while bridging gaps in functionality. For instance, our charging solutions eliminate the need for bulky chargers, offering convenience without compromise.
Q. Can you share insights into Auklet’s design and development process, particularly regarding user experience and innovation?
A: Design is at the heart of Auklet, driven by consumer insights obtained through research surveys. Our mission is to transform people’s everyday lives by crafting products that enhance their digital experiences, promising both functionality and delight.
Q. What would be the pricing range for your products?
A: We aim to offer superior quality at a value-for-money price point, ensuring accessibility without compromising on excellence.
Q. How does Auklet stay abreast of technological advancements and trends in the consumer electronics industry to improve its offerings continuously?
A: We keep a keen eye on technology trends cultivated over decades in the industry. We prioritize adopting advancements that align with our vision and seamlessly integrating them into our product lineup.
Q. Is Auklet bootstrapped?
A: Yes, Auklet is currently a bootstrap startup. While we aren’t actively seeking investors, we remain open to partnerships with like-minded individuals who share our vision.
Q. Any plans for Auklet? What can we expect from the brand one year down the line?
A: Our ultimate goal is to bring joy and convenience to consumers’ lives through Auklet products. In the coming year, we aspire to establish a strong brand presence synonymous with reliability and innovation, taking significant strides in our journey of entrepreneurship.
With a visionary approach and a commitment to excellence, Srinivas Rao and his team at Auklet are poised to redefine the consumer electronics landscape, one innovative accessory at a time. As they continue on their path of growth and evolution, consumers can expect nothing short of exceptional experiences with Auklet products.
