Capital-A, a prominent venture capital firm, has spearheaded a $500k funding round for Ivory, a groundbreaking startup focused on enhancing the cognitive health of senior citizens. Founded by Issac John and Rahul Krishnan, Ivory utilizes a unique blend of science-backed activities and community engagement to empower individuals aged 55 and above to maintain mental acuity as they age.
The demographic landscape of India is rapidly evolving, with an increasing proportion of the population falling into the elderly category. Yet, despite this demographic shift, resources and attention towards elderly care have often been insufficient. Ivory aims to bridge this gap by providing innovative solutions tailored to the specific needs of older adults.
The approach adopted by Ivory is multifaceted. The platform enables seniors to preserve and enhance their cognitive abilities through a combination of neuroscience-backed assessments and skill enhancement activities. This is not just about addressing memory loss or cognitive decline; it’s about empowering individuals to lead fulfilling lives well into their later years.
What sets Ivory apart is its commitment to community-building. Recognizing the importance of social interaction and support networks in promoting mental well-being, Ivory integrates a vital community aspect into its platform. This not only fosters a sense of belonging but also facilitates peer-to-peer learning and support, enhancing the overall experience for users.
The funding round, led by Capital-A, signifies a vote of confidence in Ivory’s mission and potential impact. Joining Capital-A are esteemed investors, including Ujwal S. from TDV Partners and notable angels such as Abhishek Kabra (MD, Samara Capital), Tushar Vashisht (Co-founder and CEO, HealthifyMe), Abhishek Ganguly (Co-founder and CEO, Agilitas Sports), and Rajeev Singh (VP, SAP Labs India). Their collective support provides the necessary financial backing and brings invaluable expertise and networks to propel Ivory forward.
As India’s elderly population grows, the need for innovative solutions like Ivory becomes increasingly pressing. By leveraging technology, neuroscience, and community-driven approaches, Ivory is well-positioned to make a meaningful difference in the lives of seniors across the country. This funding round marks a significant milestone in Ivory’s journey towards revolutionizing elderly care and promoting active ageing for all.
