In a strategic move to bolster its digital banking infrastructure, M2P Fintech has successfully acquired Goals101, a prominent player in transaction behavioural intelligence (TBI) across India and various other geographies. The undisclosed but estimated Rs 250 crore deal is set to redefine the financial services landscape as Goals101’s cutting-edge technology becomes an integral part of M2P Fintech’s robust offerings.
Post-acquisition, the Goals101 team is poised to continue its mission of revolutionizing the financial sector. Their expertise in advanced algorithms and analytics tools, providing profound insights into consumer transaction patterns, is set to usher in a new era of personalized financial products globally. Leveraging a big data platform, the collaboration aims to create a multifaceted personalisation approach, catering to customers’ diverse needs worldwide.
The synergy between M2P Fintech and Goals101 is expected to bring about significant advancements in the financial technology space. The seamless integration of Goals101’s technology into M2P Fintech’s existing services is anticipated to enhance customer engagement and spending patterns. The acquisition aligns with M2P Fintech’s commitment to staying at the forefront of innovation in the ever-evolving fintech landscape.
Goals101, a seven-year-old venture, is renowned for its real-time, contextual intelligence platform that empowers financial institutions by offering comprehensive insights into customer journeys. This includes understanding transaction patterns, driving customer engagement, and boosting spending.
The acquisition comes on the heels of M2P Fintech’s previous strategic move in July last year when it acquired Syntizen, a leading provider of identity validation services. This acquisition further solidified M2P Fintech’s position by incorporating identity verification services, such as Aadhaar verification and various KYC offerings, into its suite of financial solutions.
With Goals101’s transaction behavioural intelligence now in its arsenal, M2P Fintech is set to reinforce its position as a key player in the global fintech arena.
