Mumbai-based nutrition-first snacking brand Phab has secured $2 million in a seed funding round, led by OTP Ventures, with participation from Capri Global, Sim&San law firm, and a host of angel investors.
Founded in 2022 by dynamic duo Gayatri and Ankit Chona, Phab was born out of a simple, powerful idea: that healthy eating should be just as delicious as it is nutritious. Their growing range of high-protein, high-flavour snacks — from creamy protein milkshakes and energy-packed bars to protein powders — aims to make nutrition easy, tasty, and accessible for everyone.
In a press release, Phab shared that the fresh funds will be channeled toward expanding their team, investing in new production capabilities, and strengthening their presence across both online and offline channels in India. A key focus will also be launching new product categories as they gear up for a broader, pan-India footprint.
What sets Phab apart is their science-backed approach to food. Nutritionists, scientists, and chefs work hand-in-hand to create products that aren’t just healthy but genuinely satisfying — giving consumers the best of both worlds.
The brand’s mission goes beyond business. With over two million bars, bombs, and bottles sold already, Phab is also tackling India’s silent protein deficiency crisis. They’ve partnered with schools and organizations working with marginalized communities, ensuring that essential protein nutrition reaches those who need it the most but often have the least access to it.
For Phab, this funding round isn’t just about scaling up — it’s about changing the way India snacks, one delicious, nutritious bite at a time.
