New Delhi, 18th April: Red Comet Films (RCF), a leading production house based in Delhi, has unveiled a striking new campaign for Bangur Magna Cement. The ad combines visual storytelling with a simple, hard-hitting insight: what’s truly strong doesn’t need to shout. Directed by Vikalp Chabbra and produced by Ankit Ahuja, the film was conceptualized by Ginger Monkey, the creative outfit helmed by Abhishek Asthana.
Featuring popular actors Abhishek Banerjee in the Hindi version and Suhas in the Telugu adaptation, the ad opens with a playful but high-stakes challenge. Two teams are tasked with building the most solid house they can. Both race against time, use different materials, and present what appear to be sturdy constructions. But when it comes to the ultimate test, a hammer blow, only one house remains standing: the one built with Bangur Magna Cement.
The ad lands an emotional punch, balancing humour, tension, and that unmistakable ‘aha’ moment that stays with the viewer: a solid home begins with solid concrete and for that, Bangur Magna is all you need.
Speaking about this, Ankit Ahuja, Founder and Producer at Red Comet Films, said, “There is something powerful about letting the product speak for itself. Our goal was to make you feel the difference, not just hear about it. That is what this film does. And having actors like Abhishek and Suhas bring it to life across languages just made it hit harder.”
Adding further, Sushrut Pant, Marketing Head, Shree Cement Ltd, said, “Our brand Bangur Cement strives to solve the problems of our key consumer segment, the independent home builders. The homes they build would only be as good as the concrete they use and with our premium products, Bangur Magna and Bangur Roofon Plus, we promise them solid concrete solutions for solid homes. We have identified a unique insight that consumers worry about the quality of unbranded items used for concrete like sand, aggregates, and water. We solve for this concern by reassuring consumers through our advertisements that with Magna and Roofon Plus cement they do not need to worry about the quality of concrete.”
Abhishek Asthana, Founder of Ginger Monkey, said, “The best kind of storytelling is when the message lands without saying much. This film is built on that belief, where a simple test becomes a metaphor for trust, and strength becomes something you feel. The challenge was to keep it rooted, relatable, and rewarding and the result is a story that sticks.”
Adding further, Vikalp Chabbra, Film Director, The Notion Pictures, said, “We wanted to create an ad that feels real and stays with you, not just another product demonstration. We focused on visual tension and contrast, building up to a payoff that is both satisfying and rooted in truth.”
With this campaign, Red Comet Films adds another impactful film to its growing body of work. The company has worked with a diverse range of clients including Mini Cooper, Platinum Guild India, The Estée Lauder Companies, and Pee Safe, consistently delivering content that balances cinematic craft with brand clarity. As RCF expands its creative footprint across categories and regions, it continues to stay rooted in what it does best: telling stories that land.
About Red Comet Films
Red Comet Films is a film production company based in India, known for its commitment to crafting meaningful and engaging content. The team has had the privilege of working alongside respected organizations such as Dr. Reddy’s Path Labs, BMW Mini MG, Motor India, Daikin Air Conditioners, Microsoft, Lufthansa, VBath by Lupin, Payback, and the Incredible India tourism campaign. With a focus on genuine storytelling and technical proficiency, Red Comet Films endeavors to create films that resonate deeply with audiences while fulfilling the strategic goals of their clients. Their approach blends creativity with practical insight, ensuring each project not only captures imagination but also supports the broader message and values of the brands they work with.
Hindi Actor – Abhishek Banerjee
https://youtu.be/MFnllUt9uVc?si=z0I6Tci05jmhO8Cv
Telugu Actor – Suhas
