Suramya Living, founded by Manu Mehrotra, is a luxury candle and fragrance brand with a mission to provide all-natural, non-toxic products that evoke opulence and comfort. The brand’s name, “Suramya,” meaning “Something aesthetic to look at,” reflects its commitment to aesthetic appeal and catering to all home and living space needs.
Driven by three fundamental principles—mindful crafting, sustainability, and aesthetic appeal—Suramya Living ensures its products are chemical and paraben-free, handcrafted, and undergo stringent quality checks. Ingredients are directly sourced from manufacturers with a focus on quality and purity. The brand’s sustainability practices include recyclable packaging materials and reusable glass jars.
Developing new scents involves conceptualizing the desired feeling, selecting appropriate notes, testing multiple blends, and producing the most well-received fragrance. Suramya Living prioritizes customer feedback and market trends to shape its product offerings and future direction, aiming to expand its range of home fragrance products while maintaining quality and sustainability.
Suramya Living may consider raising capital to support its growth despite being a bootstrapped, profitable company. The brand envisions continued delight for customers by introducing new collections and products, such as reed diffusers, oil burners, and candle holders, while upholding its commitment to luxurious and mindful scent experiences.
Excerpts from the Interview:
Q: Can you start by introducing yourself and sharing the inspiration behind Suramya Living?
A: Certainly! My name is Manu Mehrotra, and I come from a middle-class business family in Kashipur, Uttrakhand. Despite pursuing a career in finance, my childhood fascination with fragrances never waned. After over five years in the corporate world, I followed my passion. Suramya Living was born out of a desire to blend aesthetics with good fragrance, offering all-natural, non-toxic products that evoke opulence and comfort in the home.
Q: What values or principles drive Suramya Living’s approach to crafting its scents and products?
A: Suramya Living is built on three core principles: mindfulness, sustainability, and aesthetic appeal. We prioritize crafting products mindfully, ensuring they are chemical and paraben-free, handcrafted, and undergo rigorous quality checks. Sustainability is vital in our use of recyclable packaging and reusable materials. Lastly, we strive for products that smell exquisite and add to any space’s aesthetic appeal.
Q: How does Suramya Living source its ingredients and maintain quality and purity in its candles and fragrances?
A: We source our raw materials directly from trusted manufacturers, conducting thorough quality checks throughout the process. Our three-step quality control routine involves checking samples during production, upon receipt of materials, and before production begins. This ensures the highest standards of quality and purity in our products.
Q: Could you describe the process of developing a new scent for Suramya Living, from concept to the final product?
A: Developing a new scent begins with defining the desired feeling or memory it should evoke. We then brainstorm suitable notes and test multiple blends, gathering feedback to refine the fragrance further. The blend that resonates most with our vision and customer feedback is selected for production, ensuring it aligns with Suramya Living’s brand vision.
Q: What sets Suramya Living apart from other luxury candle and fragrance brands?
A: Our focus on quality, sustainability, and unique fragrance blends sets us apart. We use natural oils and high-quality derivatives, opting for beeswax candles known for their longer burn time and cleaner emissions. Our packaging is eco-friendly, reflecting our commitment to environmental responsibility.
Q: How does Suramya Living prioritize sustainability in its production and packaging processes?
A: Sustainability is ingrained in everything we do. From using recyclable packaging materials to sourcing reusable glass jars, we strive to minimize our environmental footprint. Our commitment extends to avoiding plastic in packaging and ensuring our practices are environmentally responsible.
Q: Could you share insights into Suramya Living’s funding journey and plans for growth and expansion?
A: Suramya Living is a bootstrapped, profitable company, but we may explore raising capital to support our growth. We focus on expanding our product offerings within the home fragrance domain, introducing new collections and products while maintaining our commitment to quality and sustainability.
Q: How do customer feedback and market trends influence Suramya Living’s direction?
A: Customer feedback shapes our product offerings and future direction. Positive responses affirm our commitment to quality and guide our decisions on new scents and products. We also closely monitor market trends to ensure we remain innovative and relevant in the luxury candle and fragrance space.
Q: What are Suramya Living’s plans for continuing to delight customers with its luxurious scent experiences?
A: Our plans involve expanding our range of home fragrance products, including reed diffusers, oil burners, and candle holders. We aim to continue delighting customers by offering unique scent experiences that evoke opulence and comfort while upholding our values of mindfulness and sustainability.
